Thomas Sutcliffe said "Films need to seduce their audience into long term commitment. While there are many types of seduction, the temptation to go for instant arousal is almost irresistible" In other words he means that films should not give a lot away at the beginning of the film but give a taster of what could happen, then this leaves a question in the viewers head of what can/could happen. That's why 'Long Term Commitment' the key words in this extract. Even 'Instant Arousal' is teasing the viewers at the beginning of the film.
Jean jacques Beineix states that the risk on Instant Arousal is that main question on what to do next and if you can start very strong but end on a weak not or not answering the questions. The classic opening that Stanley Kauffman describes is an establishing show followed into a close up of the building, then zooming into a window and going into the window. This works because it makes the audience feel like they are actually involved in the film leading them into the beginning of the story where they would meet the characters and what ever other outcomes.
Kyle Coopers title sequence to the film seven is so effective because it wakes up the audience from the start it's that tone that gets them ready to see what is going to take place. It show's the unusual nature of the films foreshadows and the main characters that act in the film. Orson Welles wanted to achieve a effect of 'the audience plunging into the story without giving them time to prepare themselves' which he did by not including a soundtrack or a title. Film Noirs are very dark and usually filmed at night and shadows to create suspense. The trick is to have the beginning at the end.
The film 'The Shining' creates suspense by first of all by the scenery due to it surrounded with mountains and only car creates a loneliness effect and paranoia, the helicopter shot made an effect of someone following the car like a predator and even the narrator says ' everything tells is that these people are travelling in the wrong directions' because of cars coming back down the mountain senses they've sensed danger and are getting away from it.